Our vetting screen

Every site is vetted for real traffic before it reaches you

We reject most of what publishers submit. What survives has real organic traffic, a clean backlink profile, and a niche your SaaS audience actually reads. Here is exactly how the screen works.

The fear that stops most SaaS buyers, and why it is fair

Almost every founder who has bought links before has the same scar: they paid for a placement on a site that looked great on a metrics dashboard, only to find out later it was a private blog network with traffic that did not exist. The link did nothing. Worse, it may have dragged the rest of the profile down.

That fear is rational. The link-buying market is full of sites built to game numbers rather than serve readers. Domain Rating can be inflated with a burst of cheap links. Traffic screenshots can be faked. A homepage can look like a real magazine and still be a link farm underneath.

We built our vetting screen to take that whole category of risk off your plate. The standard we hold every site to is the same one you would use if you knew how to judge a link before buying it, applied to every listing, every time, before it is ever shown to you. The sections below walk through what we check and what gets a site rejected.

What every site has to pass

Four gates. A site has to clear all of them, not just one.

Real organic traffic

We confirm the site earns search traffic from Google for real keywords, not bot traffic, paid traffic spikes, or numbers that only exist in a screenshot. Sites with no verifiable organic footprint are rejected.

DR that matches reality

We sanity-check Domain Rating against actual traffic and the backlink profile. A high DR with near-zero traffic is the classic signature of a gamed metric, and it does not get through.

Clean backlink profile

We look at where a site's own links come from and where it links out. PBN footprints, link-farm patterns, and pages stuffed with paid outbound links are disqualifiers.

Niche relevance

The site has to be topically relevant to SaaS, B2B, marketing, tech, or your category. A relevant link from a smaller site usually beats a bigger link from an unrelated one.

How a site moves through the screen

01

Submission and first-pass filter

A publisher submits a site with its metrics. We pull our own data rather than trusting theirs, and anything with obvious red flags is rejected before a human spends time on it.

02

Traffic and DR sanity check

We verify organic traffic against independent tools and compare it to Domain Rating. The two have to tell the same story. A site that ranks for real, relevant keywords passes; a thin or inflated profile does not.

03

Spam, PBN, and outbound-link review

We inspect the backlink profile and the pages where your link would live. We reject private blog networks, link farms, and sites that already sell links indiscriminately or bury content under outbound spam.

04

Relevance check and listing

Surviving sites are categorized by niche and only then listed in the marketplace, with the metrics we verified shown transparently so you can make your own call.

What actually gets a site rejected

It is easier to trust a screen when you know what it throws out. These are the most common reasons a submitted site never makes it to the marketplace:

  • DR inflated past its traffic. A Domain Rating in the 60s on a site that gets a few hundred organic visits a month is a red flag, not a bargain. Domain Rating is gameable, so we never treat it as proof on its own.
  • Fake or non-organic traffic. Traffic that comes from bots, paid pop-under networks, or a single referral spike is not the audience you are paying to reach. We weight real, recurring organic traffic over DR and DA every time.
  • PBN and link-farm footprints. Shared hosting fingerprints, interlinked site clusters, thin templated content, and link-only pages are the hallmarks of networks built to sell links rather than serve readers.
  • Dirty outbound link hygiene. If a site already links out to gambling, adult, or pharma spam, or stuffs every post with paid links, the neighborhood is wrong and a placement there can hurt more than it helps.
  • No topical relevance. A general-news site or an unrelated hobby blog rarely passes value to a SaaS commercial page.

Google's own Search Essentials name link schemes and low-value, manipulative content as spam. Our screen is designed to keep your links on the right side of that line, which is the foundation of buying backlinks safely.

What the screen looks like in practice

Most

submitted sites are rejected before they are ever listed

Real-traffic only

every listing is verified for organic search traffic

Zero PBNs

private blog networks and link farms are disqualifiers

30-day

indexation guarantee backs the placements you order

Questions buyers ask about vetting

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Browse sites that already passed the screen

You do not have to take our word for the vetting. Create an account, open the marketplace, and check the verified metrics on every listing yourself.