SaaS Growth & Distribution
Where to List Your SaaS: 49 Marketplaces & Directories (2026)
On this page
Explore this post with:
There are six kinds of SaaS marketplace, and they do completely different jobs. A lifetime-deal site gets you cash, users, and reviews fast. A review directory captures bottom-funnel buyer leads. A launch platform gets you a traffic spike and backlinks. An app marketplace puts you in front of a host platform's entire user base. A SaaS directory builds SEO and AI-citation surface area. A resale marketplace sells the whole company. Below is a source-verified directory of 49 real options across all six, with what each actually costs and who it is for. One rule runs through the whole list: we do not quote fabricated traffic numbers or fixed revenue-share splits, because platforms change them and most never publish them. Where a figure is not public, we say so.
What are the different types of SaaS marketplace?
Most "where do I list my SaaS" articles throw fifty logos at you as if they were interchangeable. They are not. The six categories below monetize differently, attract a different audience, and pay off on a different time horizon. Pick by the job you are hiring the platform to do, not by how many logos you can collect.
- Deal and lifetime-deal sites trade a steep discount for a one-time cash injection plus users and reviews. Great for validation, risky as a core revenue model.
- Review directories are pay-to-play under a free basic profile. They are where B2B buyers compare tools, and increasingly where AI answers pull citations.
- Launch and discovery platforms are mostly free and give you a launch-day spike, first users, and backlinks, not durable acquisition.
- App marketplaces and ecosystems ask you to build an integration for a host platform in exchange for a revenue share, and are often the single highest-ROI channel if you fit one.
- SaaS and startup directories are free or freemium listings whose value is cumulative: SEO backlinks, long-tail discovery, and being present where large language models look.
- Resale and acquisition marketplaces list the business for sale, not the product for customers.
Which SaaS marketplace should I use?
It depends entirely on the job. If you have just launched and want users, cash, and reviews quickly, start with a deal site plus a launch platform. If you sell B2B and want qualified leads and AI-search citations, prioritise the review directories.
If your product plugs into a bigger platform, that platform's app marketplace is usually the best ROI you will find anywhere. If you want compounding SEO and discovery, work through the reputable directories. And if you are buying or selling a SaaS business, the acquisition marketplaces are a separate world with their own fees.
The full breakdown, category by category, is below.
Deal & lifetime-deal
Offer a discounted or lifetime deal; the platform takes a revenue share. Fast cash, users and reviews - but LTD buyers churn.
1.AppSumoRev-share
The biggest lifetime-deal marketplace, where founders trade steep discounts for a flood of new users. AppSumo is the largest lifetime-deal (LTD) platform and the default first stop for founders running an LTD. Listing is free with no upfront cost: AppSumo takes a revenue share on each sale, so it only earns when you do.
Per its own docs the exact split is not a fixed number - it depends on price point, vertical, campaign length and whether it is a new or repeat campaign, and it is negotiated one-to-one. AppSumo publicly frames higher partner shares on brand-new customers it introduces to you. Payouts run on a Net-60, first-week-of-month basis.
Best for founders who want scale, social proof and cash fast, and can support a wave of price-sensitive, sometimes-high-support LTD buyers. Skip it if your product is early or fragile, or if heavy discounting would damage your recurring-revenue positioning. Honest caveat: the pricing and refund window are demanding, so model the true net before you commit.
2.PitchGroundRev-share
A curated LTD platform, founded 2018, focused on marketing and sales software with a hands-on launch approach. PitchGround is a curated lifetime-deal marketplace that leans toward marketing, sales and productivity SaaS. It works on a revenue-sharing model with no upfront listing fee, and positions itself around exposure through its own marketing channels plus webinars and onboarding content that help buyers actually adopt the tool.
Because it curates rather than lists everything, acceptance is not guaranteed and you will typically negotiate terms directly with the team. Best for founders who want a smaller, more guided launch than AppSumo and whose product fits a marketing/growth buyer. Skip it if you need the sheer volume only the largest platforms provide.
Honest caveat: public vendor reviews are mixed, with some sellers reporting slow communication or payout issues after a campaign, so confirm current payout terms in writing and check recent references before you sign. Exact revenue-share percentage is not published - verify directly.
3.DealifyRev-share
A Netherlands-based, tightly curated LTD platform aimed squarely at growth hackers and marketers. Dealify (founded 2018, based in Eindhoven) is a curated lifetime-deal platform whose audience skews heavily to marketers and growth hackers rather than a general deal-hunter crowd. It runs on a commission / revenue-share basis: its Run a Deal page talks about honest and fair commissions with the larger share going to the vendor, and does not advertise an upfront listing fee.
Beyond straight LTDs it supports annual deals, credit-based deals and freebie promotions, and it shares campaign and A/B-test data back with vendors. Its selling point is a strict vetting process and a focused catalogue rather than thousands of listings.
Best for founders of growth, outreach or martech tools who want a qualified niche audience and useful marketing data. Skip it if your product is outside the growth/marketing niche or you need very high raw volume. Honest caveat: the exact commission percentage is not published, so confirm the split and payout schedule before launching.
4.SaaS MantraRev-share
A curated, community-first LTD marketplace focused specifically on SaaS products. SaaS Mantra is a curated lifetime-deal marketplace built specifically around SaaS, connecting founders with entrepreneurs and small businesses hunting one-time-payment tools. It positions itself as community-first, emphasising ongoing founder-to-buyer relationships and feedback rather than pure transactions, and it offers buyers a money-back window on deals.
It operates on a revenue-share model with no advertised upfront listing fee, and you apply or submit a product for consideration rather than self-listing. Best for earlier-stage SaaS founders who want a curated launch, direct buyer feedback and a supportive community while validating and raising a chunk of cash.
Skip it if your product is not SaaS or if you specifically need the raw reach of the largest platforms. Honest caveat: the exact revenue-share percentage and payout timing are not published on the public site, so confirm current terms in writing before committing and treat any headline revenue-facilitated figures as vendor-reported.
5.DealMirrorRev-share
An accessible LTD marketplace offering vendors a choice of revenue-share arrangements. DealMirror is a lifetime-deal marketplace for SaaS, software and digital products, positioned as an accessible option with a relatively low barrier to launching a deal. For vendors it offers multiple revenue-share options rather than a single fixed rate, which gives founders some flexibility.
Per its vendor guidance, the revenue share is calculated on the net price DealMirror actually sells at, so any seasonal or promotional discount (for example Black Friday) is applied before the split is worked out. Payouts are released in the first week of each month, made by bank transfer and in USD only, so factor in transfer fees and currency. You submit your deal for review via its product-deal-request flow.
Best for founders who want a straightforward, flexible LTD launch and are comfortable with a mid-sized audience. Skip it if you need premium curation or the largest reach. Honest caveat: confirm which revenue-share option and exact percentage apply to your deal before signing.
6.Prime ClubRev-share
A curated LTD platform that markets itself around deals on a hand-picked, top-tier slice of SaaS tools. Prime Club is a curated lifetime-deal platform that positions itself around a selective, hand-picked catalogue of SaaS tools rather than a mass marketplace. It brings one-time-payment deals to entrepreneurs and small businesses and runs an active deal community. Like other curated LTD sites it operates on a revenue-share basis with no advertised upfront listing fee, and vendors apply or are approached rather than self-listing.
Best for founders who prefer a smaller, more selective launch and want to be part of a curated line-up rather than competing in a huge catalogue.
Skip it if you need the volume and brand recognition of the largest platforms, or need firm terms published upfront. Honest caveat: Prime Club publishes little concrete public detail on vendor revenue-share percentages, payout timing or acceptance criteria, so treat the model as revenue-share that varies and confirm all commercial terms directly with the team before committing.
7.RocketHubRev-share
A curated, done-for-you LTD platform where the team runs your deal end to end. RocketHub is a lifetime-deal marketplace for SaaS, software, courses, ebooks, extensions and plugins, founded by Charlie Patel and team, and pitched as by-entrepreneurs-for-entrepreneurs. Its differentiator is a hands-on, full-service approach: the team helps execute the deal from start to finish and advises founders before, during and after the campaign, in what it frames as a less crowded environment than the biggest platforms.
It curates for higher-quality products rather than listing everything. Commercially it runs on a revenue-share model with no advertised upfront listing fee, and you apply or are approached to run a deal.
Best for founders who want a guided, done-for-you launch and are happy trading some raw reach for more attention per deal. Skip it if you specifically need the sheer volume of the largest marketplaces. Honest caveat: the exact revenue-share percentage and payout schedule are not published publicly, so confirm current terms in writing before launching.
Review directories
Buyer-intent review sites. Basic profile is free, the leads and placement are paid. Strong for B2B and AI-search citations.
8.G2Pay-to-play
The largest B2B software review site, where a free profile gets you listed but paid plans unlock the intent data and lead flow. G2 is the biggest B2B software review directory, organised by category (CRM, project management, and so on) with star ratings, verified reviews and its well-known quarterly Grid reports. Any vendor can claim a profile for free, collect reviews and earn category badges at no cost. That much is genuinely free.
Monetization sits on top: G2 Marketing Solutions (enhanced profiles, buyer intent data, competitor intelligence, CRM workflows) and pay-per-click ad placements are paid, and enterprise deals are quote-based via sales, commonly running into five figures per year. In early 2026 G2 acquired Gartner Digital Markets (Capterra, GetApp, Software Advice), consolidating much of the review-directory landscape.
Use G2 if your buyers actively compare tools by category and social proof shortens your sales cycle. Skip the paid tiers if you are pre-revenue or your buyers do not research on review sites - the free profile alone still helps.
9.CapterraPay-to-play
A high-traffic software directory where the listing is free but real lead volume runs on a pay-per-click auction. Capterra is a long-running software review and comparison directory covering hundreds of categories. The base listing is free: you claim your profile, add product details, screenshots and pricing, and collect reviews without paying. Lead generation is the paid layer.
Capterra runs a pay-per-click model (a second-price auction) with bids reported to start around $2 per click and a monthly budget minimum, while competitive categories can run well past $20 per click. One review and one PPC campaign can span Capterra, GetApp and Software Advice, since they share a backend. As of early 2026 all three were sold by Gartner to G2.
Use Capterra if you are in a well-populated category where buyers browse and compare, and you can afford to test PPC. Skip the paid ads if your niche has thin search demand or your ACV cannot absorb per-click costs; the free listing is still worth claiming.
10.GetAppPay-to-play
A software discovery directory that shares its reviews and pay-per-click engine with Capterra and Software Advice. GetApp is a business software review and discovery site with comparison tools, category rankings and its recommendation-style features. In practice it is one of three consumer-facing brands (with Capterra and Software Advice) that share a common vendor backend: a single review can appear across all three, and a single pay-per-click campaign can run across all three.
The listing itself is free to claim and maintain, with reviews collected at no cost; the paid layer is the same pay-per-click lead model used across the group. Ownership moved from Gartner to G2 in early 2026.
Use GetApp as part of a combined directory play rather than a standalone bet - if you are already investing in Capterra PPC, GetApp reach usually comes along for the ride. Skip treating it as a separate channel to budget for; the incremental audience overlaps heavily with its sister sites.
11.Software AdvicePay-to-play
A directory with a human advisory layer, where free listings sit alongside pay-per-click and pay-per-lead referral services. Software Advice is the third brand in the Capterra/GetApp/Software Advice group, distinguished by its advisory angle: buyers can book one-on-one calls with advisors who recommend shortlists. Like its siblings, the base listing is free to claim and review collection costs nothing.
The paid layer is twofold: the shared pay-per-click model, plus a pay-per-lead service where you pay for advisor-qualified contacts routed to you. That lead product can be higher intent than raw clicks, but it is quote-driven and costs vary, so confirm current terms and lead definitions before you commit budget.
Ownership passed from Gartner to G2 in early 2026. Use Software Advice if human-qualified referrals suit your sales motion and higher ACV. Skip the pay-per-lead route if you cannot verify lead quality or your margins are thin; the free listing still adds a citation and review surface.
12.TrustRadiusPay-to-play
A review site known for long, in-depth verified reviews, with a free basic profile and paid vendor programs sold direct. TrustRadius focuses on depth and verification: reviews tend to be longer and more structured than the average directory, which makes them useful as sales proof for considered, enterprise purchases. Vendors can claim and manage a basic product profile for free, respond to reviews and see basic analytics.
The paid side is sold through direct sales rather than a self-serve page: packages such as review generation (Customer Voice), TrustQuotes for using review content in your own marketing, downstream syndication, and lead programs.
Public reporting puts paid packages starting around $30,000 per product per year, though pricing is quote-based, so treat that as a directional figure and confirm directly. Use TrustRadius if you sell into enterprise and detailed peer proof moves deals. Skip the paid tiers if you are early-stage or SMB-focused; the free profile is still worth claiming for the review surface.
13.Gartner Peer InsightsFreemium
Gartner's verified peer-review platform for enterprise software, free to read and adjacent to its paid analyst world. Gartner Peer Insights is the enterprise-grade review arm of Gartner, with a heavy emphasis on reviewer verification to keep ratings credible for high-stakes buying. Buyers read reviews for free, and vendors can run review-collection programs to gather verified reviews and earn recognition such as Voice of the Customer distinctions, without a direct fee to collect.
Where it differs from self-serve directories is context: Peer Insights sits inside Gartner's broader, paid ecosystem of analyst research and advisory, and its strategic value for vendors is often realised alongside those paid relationships rather than as a standalone ad buy.
Public vendor pricing is not transparently listed, so confirm current terms directly. Use Peer Insights if you sell into enterprise and analyst credibility matters to your buyers. Skip it if you are SMB or self-serve; the enterprise framing will not match your audience.
14.TrustpilotFreemium
A general-purpose company review platform built on TrustScore, strongest for consumer and B2C brands rather than software categories. Trustpilot is a broad, open review platform for companies of all kinds, centred on its public TrustScore rather than software-category comparisons. That makes it a different animal from G2 or Capterra: it is best for consumer trust and B2C reputation rather than software shortlisting. It runs a genuine freemium model.
The free plan lets you claim your profile, respond to reviews and display a basic TrustScore. Paid business tiers, reported to start around $259 per month and scaling to enterprise pricing, unlock automated review invitations, on-site widgets, TrustBox integrations, analytics and richer reputation tools, typically on annual contracts.
Use Trustpilot if you sell to consumers or run a B2C-leaning SaaS where public trust badges lift conversion. Skip it as your primary channel if you are pure B2B software and your buyers evaluate on category directories; the free profile is still worth holding for reputation coverage.
Launch & discovery
Mostly free launch platforms for early adopters and makers. Great for launch-day traffic and backlinks, not sustained acquisition.
15.Product HuntFreemium
The default daily launchpad where the tech community upvotes new products. Product Hunt is the best-known launch platform in tech: you submit a product, it goes live for a day, and the community upvotes and comments. Launching your product is free. Product Hunt monetizes separately through advertising, promoted placements and a Pro subscription, so the free launch is real but the surrounding attention economy is paid.
Use it if you want a concentrated, single-day spike of eyeballs, feedback and a spot on that day's leaderboard, plus a dofollow link and social proof you can reuse. Preparation matters more here than anywhere else: assets, a hunter or self-launch, and a ready audience all move the needle.
Skip it, or temper expectations, if you have no network to mobilise on launch day, since ranking depends heavily on early traction. Do not treat any third-party traffic figure as gospel; Product Hunt does not publish an official monthly-visits number, so verify current reach yourself before betting a launch on it.
16.BetaListPay-to-play
A paid directory of early-stage startups aimed squarely at early adopters. BetaList showcases early-stage and pre-launch startups to an audience of early adopters looking for the next thing to try. Per its own FAQ (2026), all submissions are paid: you pay at checkout, the editorial team reviews, and if your startup is not accepted you are automatically refunded in full.
Plans differ mainly in how quickly you are featured and whether newsletter inclusion is guaranteed; BetaList does not publish exact prices in the FAQ, so check the submit form for current tiers. Use it when you are still pre-launch and want to build a waitlist of genuine early adopters before a larger Product Hunt-style push.
Skip it if you need free exposure, or if your product is mature rather than early, since the audience skews toward beta-stage discovery. Treat the refund policy as the safety net it is: acceptance is editorial, not guaranteed by payment.
17.SaaSHubFreemium
An evergreen software directory built around 'alternatives' and competitor comparisons. SaaSHub is an independent software marketplace (running since 2014 per its own site) that indexes products alongside their competitors and alternatives. Unlike a one-day launch, it is an evergreen directory: your listing keeps working long after submission and tends to surface on 'alternatives to X' searches. Submitting and listing a product is free.
Paid options include product verification (to show officially verified details) plus featured listings and homepage promotion for extra visibility, so the base is free but distribution is where money changes hands. The audience is software buyers, professionals and founders comparing tools rather than pure novelty-seekers.
Use it if you want a durable, SEO-friendly presence and a dofollow reference next to your category rivals. Skip the paid tiers unless you have evidence the category gets meaningful traffic for you. SaaSHub cites large product and subscriber counts on-site; treat those as self-reported and verify current reach before paying for promotion.
18.UneedFreemium
A daily maker-focused launchpad promising homepage visibility and an SEO backlink. Uneed is a daily launch directory for tech products aimed at indie hackers and makers. You can launch free by joining the waiting line, or pay to skip the queue and pick a date, with premium featured spots available on top.
Uneed's own pitch (2026) emphasizes guaranteed homepage visibility, a dofollow backlink from its domain, and community feedback; it advertises a DR of around 75 as a self-reported figure, which you should confirm rather than assume. Use it as a lighter-weight complement to a Product Hunt launch, especially if the SEO link and steady maker traffic matter to you.
Skip the paid fast-track unless timing genuinely matters, since the free queue delivers the same placement eventually. The audience is smaller and more indie than mainstream buyers, so calibrate expectations: good for validation and links, not a flood of enterprise leads.
19.FazierFreemium
A daily product-discovery site in the Product Hunt mould, with launch badges. Fazier is a daily product-discovery platform where makers submit products and the community browses new launches, with categorized labels (Free, Freemium, Paid, Premium) on listings. Submitting is free, and Fazier offers embeddable launch badges that founders like to show on their sites for social proof.
There is an advertising section and references to premium/skip-queue options, but Fazier does not clearly publish exact prices, so treat the paid layer as 'verify before you buy'. Use it as a supplementary launch surface alongside larger platforms, or if you specifically want the badge and a dofollow mention.
Skip it as a standalone strategy: it is newer and smaller than the incumbents, so expect modest volume. The audience is product enthusiasts and fellow makers rather than a broad buyer base. Because published detail is thin, confirm current submission mechanics and any costs directly on the site before planning a launch around it.
20.MicroLaunchFreemium
An indie launch platform with a monthly leaderboard and candid product feedback. MicroLaunch is a launch platform for indie startups where makers submit products, gather community feedback (it calls critical feedback 'roasts'), and compete on a monthly leaderboard scored by idea votes, ratings and engagement. Creating an account and launching is free.
A 'Go Premium' tier adds sponsorship, featured placement and the ability to add deals to its marketplace, though exact prices are not clearly shown on the homepage, so verify them directly. The monthly (rather than daily) cadence means your listing stays visible longer than a single launch day, which suits products that build momentum slowly.
Use it if you are an indie hacker who values honest feedback and a longer visibility window; skip it if you need large, buyer-grade traffic, since the audience is fellow makers and early adopters. As with most newer launchpads, confirm current mechanics and reach on-site rather than relying on third-party summaries.
21.PeerlistFree
A professional network for makers with a free weekly product launchpad. Peerlist is a professional network built around what people have actually built rather than job titles, and its Project Spotlight is a free weekly launchpad. Per Peerlist's own help docs (2026), the launch window opens every Monday, all submitted projects get featured, ranking is randomized for the first two days of the week, and projects are then ranked by an aggregate of upvotes, comments, views and link visits.
Launching is free and includes a dofollow link. Use it if your audience is technical (developers and designers) and you want recurring weekly exposure at no cost, plus a profile that doubles as a portfolio.
Skip it if you need mainstream consumer reach, since the crowd skews toward the maker and professional community. Ignore third-party monthly-traffic figures floating around for Peerlist; they are not official, so verify current reach yourself if traffic volume is your deciding factor.
22.StartupBaseFreemium
A daily startup-discovery site with an optional bid-to-rank homepage boost. StartupBase is a daily launch-and-discovery platform where founders submit products, the community upvotes, and new launches go live on a daily schedule. Launching is free. Its notable paid mechanic is 'Outrank', where builders bid for a spot on the StartupBase homepage, so premium visibility works as an auction rather than a flat fee; some listings also carry Premium badges.
Because Outrank is bid-based, cost is variable and worth checking against expected return before committing. Use it as an additional free launch surface, particularly if you want a community of founders and early adopters and a dofollow listing.
Consider the paid boost only if a specific launch moment justifies bidding for placement. Skip it as your sole channel: it is smaller than the headline platforms, so pair it with others. Confirm current submission timing, the Outrank mechanics and any premium pricing on the site, since public detail is limited.
23.Launching NextFreemium
A long-running startup directory with a free listing and a paid fast-track. Launching Next is a directory of new startups and side projects, reviewed and published by an editorial team. Per its submit page (2026), basic submission is free: you provide your name, URL, description and tags, submissions are reviewed daily, and you get an email if published.
An optional $99 upgrade (2026) buys consideration for publication within one business day, which speeds review but does not guarantee acceptance. It reaches, by its own figures, over 45,000 startups listed and around 5,000-plus weekly newsletter subscribers, so treat those as self-reported.
Use it for an evergreen listing and a dofollow link with minimal effort; the free route is fine if you are not in a hurry. Skip the $99 fast-track unless timing genuinely matters, since the free path reaches the same editorial review. Best as a low-effort addition to a wider launch list rather than a primary traffic source.
24.Indie HackersFree
A free community and forum for bootstrappers, with product pages and build-in-public posts. Indie Hackers is a free community for founders building profitable online businesses, known for transparent revenue-sharing, build-in-public posts and a candid forum. You can join, post, create a product page and share milestones at no cost. It is not a one-day launch mechanic like Product Hunt; the value is ongoing conversation, peer feedback and credibility, plus a dofollow product profile.
Use it if you are a bootstrapper who wants genuine, sometimes blunt feedback, accountability through building in public, and access to founders who openly discuss what worked.
Skip it if you are chasing a single big traffic spike, since exposure here compounds slowly through participation rather than arriving on a launch day. The unwritten rule is to contribute, not just drop a link: the community rewards people who show up and engage. Everything core is free, so the only real cost is your time and consistency.
25.Hacker News (Show HN)Free
A free, no-promotion channel to show something you built to a hard-to-impress tech crowd. Show HN is Hacker News's channel for showing something you personally made that people can try right now. It is completely free and, by design, has no paid promotion, ads or placement whatsoever. The guidelines are strict: title it plainly ('Show HN: ...') with no hype, link directly to the working thing rather than a marketing page, and never ask friends, users or teammates to upvote or comment.
Reposting after a weak showing is frowned upon. Use it if you have a genuinely finished, usable product and want sharp, technical, often brutally honest feedback plus a shot at real traffic if it resonates.
Skip it if your product is not ready, if you cannot take criticism, or if you are tempted to game votes, since the community and moderation punish promotion hard. The payoff is credibility and unusually high-signal feedback; the risk is being ignored or flagged. There is no cost but no shortcuts either.
App marketplaces & ecosystems
Build an app for a host platform's users in exchange for a revenue share. Often the single highest-ROI channel if you fit.
26.Shopify App StoreRev-share
The biggest distribution channel for anyone building software for online stores. If you build apps for merchants, this is where they look. Shopify handles billing through its own system, which removes a lot of payment plumbing. On monetization: you keep 100% of the first $1M USD in lifetime App Store revenue, then Shopify takes 15% above that.
Note this changed from an annual reset to a lifetime cap effective 1 Jan 2025, so earnings after that date accumulate toward the threshold. There is also a 2.9% billing processing fee plus applicable tax, charged separately. Large developers (over $20M in the prior calendar year through the store, or $100M+ company revenue) pay 15% on everything.
Best for teams committed to the Shopify ecosystem who want distribution plus managed billing. Skip it if your product is not merchant-facing or you need full control over pricing and checkout. Verify the current split before modelling revenue.
27.Salesforce AppExchangeRev-share
The enterprise app marketplace for anything that plugs into Salesforce. AppExchange puts you in front of a large, high-intent enterprise audience, but it is a committed path rather than a quick listing. You join the partner program (entry is free) and paid apps must pass a security review, reported around $999 per submission, with free apps reviewed at no charge.
On revenue: Salesforce commonly takes 15% of net under the ISVforce model and 25% under OEM, with reductions after cumulative revenue milestones. Credit-card payments add a per-transaction processor fee. Best for B2B software with real enterprise buyers already on Salesforce, and for teams that can invest in security and partner requirements.
Skip it if you are early, self-serve, or SMB-focused - the overhead rarely pays off yet. Splits and fees depend on your contractual model and change over time, so confirm the current terms with Salesforce before committing.
28.HubSpot App MarketplaceFree
A genuinely free way to reach HubSpot's sales and marketing customers. One of the more founder-friendly marketplaces here. HubSpot charges no fees to list or certify your app, no fees on installs generated through the Marketplace, and takes no revenue share - you bill customers yourself however you like.
To list at the basic partner tier you need a developer account, an OAuth-based app, three installs across different HubSpot accounts, a privacy policy, terms, and a demo video. Certification is optional and open to all partners; it signals security and reliability and is re-reviewed every two years.
Best for B2B SaaS whose users overlap with HubSpot's marketing, sales and service audience, and for teams that want distribution without giving up a cut. Skip it only if your product has no natural HubSpot integration story. The trade-off is not money but effort: you handle your own billing and support, and certification takes real work.
29.Atlassian MarketplaceRev-share
The marketplace for apps that extend Jira, Confluence and Atlassian tools. A strong, buyer-rich marketplace if your product lives inside Jira or Confluence. Atlassian handles billing and takes a revenue share on paid cloud sales, and the rate depends on which framework you build on.
As of 2026 the split is shifting: Connect apps move to 20% then 25% (from 1 July 2026), while apps built on the newer Forge platform stay lower, moving to 16% then 17%, and get a 0% revenue share tier on the first $1M of lifetime Forge earnings. In short, Atlassian is nudging developers toward Forge with better economics.
Best for teams committed to the Atlassian ecosystem, especially those willing to build on Forge to keep more revenue. Skip it if your product has no Jira/Confluence hook. Because rates are actively changing through 2026, confirm the current numbers before you model anything.
30.Slack MarketplaceFree
Slack's official directory for apps, bots and integrations. Formerly the App Directory, the Slack Marketplace is where teams discover apps that plug into their workspace. Slack's public developer docs focus on app guidelines, review requirements and the pricing labels you can display on your listing (Free, Paid, Paid with free trial, and so on) rather than any fee to list, and there is no published revenue share - you handle your own billing and pricing.
Getting listed means passing Slack's review against its guidelines, which cover security, functionality and user experience. Best for products with a natural in-Slack use case: bots, notifications, workflow automation, internal tools.
Skip it if Slack is a minor surface for you rather than a real channel. One honest caveat: Slack does not prominently publish a developer listing fee, so treat the free-to-list read as based on the absence of a stated fee and confirm current terms in the developer docs.
31.Chrome Web StoreOne-time fee
The default distribution point for Chrome browser extensions. If you build a browser extension, this is the channel. The only platform cost is a one-time $5 USD developer registration fee per account, paid before you can publish. There is no annual renewal, no per-extension charge, and no revenue share taken by Google on the extension itself - the fee exists mainly to deter spam and malicious submissions and is generally non-refundable.
You monetize however you choose (your own billing, licensing or a connected SaaS), since Google retired its in-store payments years ago. Best for reaching a very large consumer and business audience cheaply, and for products where a browser extension is a genuine growth or acquisition surface.
Skip it only if an extension is not part of your product. The real cost is not the $5 but ongoing review: extensions face scrutiny over permissions and data use, and policy violations can get you delisted, so build to the current program policies.
32.WordPress.org plugin directoryFree
The free, official home for WordPress plugins and a huge distribution surface. The WordPress.org plugin directory hosts your plugin for free and takes no cut. It is one of the largest software distribution surfaces on the web, given how many sites run WordPress. There is no listing fee and no revenue share, but there are two catches worth understanding.
First, plugins here must be GPL-compatible open source, so you are publishing code, not a locked product. Second, there is no built-in commerce - the directory does not sell anything for you. The proven model is freemium: give away a genuinely useful free plugin for reach, then monetize through a paid pro version, add-ons or SaaS sold from your own site.
Best for founders who can turn free installs into paid upgrades and who are comfortable with open-source distribution. Skip it if you cannot open-source a meaningful free tier or if free installs will not convert. Listings also go through a volunteer review and must follow the directory guidelines.
33.Microsoft AppSourceRev-share
Microsoft's storefront for business SaaS across the Microsoft 365 and Dynamics ecosystem. AppSource is one of two storefronts in Microsoft's commercial marketplace (the other, Azure Marketplace, is for Azure-based solutions), and it targets SaaS business apps for Microsoft 365, Dynamics and Power Platform. There is no cost to publish an offer.
If you make your offer transactable - meaning customers buy through Microsoft and it lands on their Microsoft bill - Microsoft takes a 3% store service fee, which is low compared with most app marketplaces. You can also list without transacting and handle billing yourself, avoiding the fee entirely. The upside of transacting is reduced buyer friction and eligibility for co-sell motions with Microsoft's salesforce.
Best for B2B software with real traction in Microsoft-heavy enterprises. Skip it if your buyers are consumers or SMBs outside that ecosystem. Confirm the current fee and transact requirements in Partner Center before you build to it, as marketplace terms shift.
34.Google Workspace MarketplaceFree
The distribution point for add-ons and apps across Gmail, Docs, Sheets and Drive. If your product integrates with Gmail, Docs, Sheets, Drive or the rest of Workspace, this is the place to be discovered. Google charges no listing or distribution fee, whether your app is free or paid, and does not take a revenue share on the listing - you handle billing on your own side.
You set a pricing label (Free, Paid, Paid with free trial, or paid with free features) so buyers know what to expect. The catch is not money but review: apps that access sensitive scopes must pass Google's OAuth verification, and depending on scopes you may need a third-party security assessment (such as CASA), which does carry a cost.
Best for teams whose product genuinely lives inside Workspace and who can meet the security bar. Skip it if the integration is superficial. Plan review time into your launch, as scope-based verification can be the slow part.
35.Zapier App DirectoryFree
Get your app connectable to thousands of others through Zapier's integration directory. Zapier's Developer Platform lets you build a public integration for free, with no fee to publish into the app directory. Being listed makes your product connectable to Zapier's large library of other apps, which is valuable both for retention (users automate around your tool) and acquisition (people find you while wiring up workflows).
Your users pay for their own Zapier plans; you incur no fee from their usage. The process is self-serve: build against your API (REST or XML-RPC), submit for review, and expect a response within about a week. New public integrations run in beta for roughly 90 days before going fully public.
Best for any SaaS that benefits from being part of a customer's automation stack, especially SMB and ops-heavy audiences. Skip it only if you have no public API to build against. The main cost is engineering time to build and maintain the integration triggers and actions.
36.Notion IntegrationsFree
Notion's gallery where users discover and install third-party integrations. Notion's integration gallery is the single place users go to find and install integrations, and getting listed puts you in front of that audience. Submission was previously invite-only but is now self-serve, which lowers the barrier considerably. There is no listing fee and no platform revenue share - you monetize on your own side however you choose.
To be listed, your integration must be publicly available via OAuth and pass a security and privacy review; the practical path is to build an internal integration first, then convert it to a public one following Notion's developer guide.
Listings can be rejected for brand or trademark issues, quality concerns, or missing baseline criteria, with resubmission encouraged after fixes. Best for tools that sync content, tasks or data with Notion workspaces. Skip it if your Notion touchpoint is thin. Budget time for the OAuth build and review rather than money.
37.monday.com apps marketplaceRev-share
The marketplace for apps that extend monday.com's work platform. monday.com's marketplace lets you build apps on top of its work-management platform and sell them through monday's own billing. Since July 2024, all new marketplace apps must use monday's built-in monetization, which handles subscriptions, currency conversion, refunds, invoices and payouts for you.
On economics: there is no listing fee, and the revenue-sharing program (launched 1 September 2024) only activates once an app passes $200,000 in lifetime accumulated revenue - after that, developers keep 85% and monday takes 15% of subsequent monthly revenue. In practice smaller apps effectively keep everything until they cross that threshold.
Monetized apps are also eligible for featured and Editor's Choice placement and faster review. Best for teams committed to the monday ecosystem who want managed billing. Skip it if your product has no monday use case. Confirm the current threshold and split before modelling revenue, as marketplace terms change.
SaaS directories (SEO & AI-citation)
Free or freemium listings whose value is cumulative: SEO backlinks, long-tail discovery, and being where LLMs look.
38.AlternativeToFree
Crowdsourced software-recommendation directory where users find alternatives to a given product. AlternativeTo is a long-running, community-driven directory that lists alternatives to web, desktop and mobile software, ranked by user votes rather than paid placement. Its strength is neutrality and breadth: product pages tend to rank in Google for '[product] alternatives' queries, so a listing can pull genuinely intent-driven buyers who are actively evaluating options.
Getting listed is free - anyone can submit a product, and you can claim/manage your entry. The site monetises mainly through advertising and optional promotion rather than charging for the base listing. Use it if you compete in a crowded category and want to be surfaced next to the incumbents your prospects already search for.
Skip it if you expect to buy your way to the top: the voting model rewards real user sentiment, not spend. Honest caveat: exact paid-promotion terms are not clearly published, so treat any promotion pitch as 'verify current pricing' rather than an assumed flat fee.
39.SaaSworthyFreemium
SaaS discovery and comparison directory with free listings and paid sponsored placement. SaaSworthy is a SaaS discovery and comparison platform organised by category, with scores, reviews and pricing pages per product. Basic listing is free - their team will research and add products at no cost, and you can then claim a vendor portal to complete and verify your details.
Monetisation sits on top of that: sponsored products get showcased above competitors on category and comparison pages during the buyer's selection stage, plus content-marketing options like sponsored listicles, product guides and trend pieces aimed at high-intent buyers. Sponsorship is custom-priced, so you contact them for a quote rather than picking a public tier.
Use it to secure a free, structured category presence and to test paid placement where buyers actively compare tools. Skip it if you need transparent, self-serve pricing before talking to sales. Honest caveat: the 'free' listing is real, but the meaningful visibility (top-of-category, buyer-intent placement) is the paid layer, and its cost is quote-based.
40.CrozdeskFreemium
Business software search directory with a free listing plus pay-per-click and pay-per-lead campaigns. Crozdesk is a business software search and comparison directory that pairs a free base listing with performance-based promotion. Vendors can list their software at no upfront cost, then layer on premium packages, pay-per-click (PPC), pay-per-lead (PPL) and buyer-intent campaigns to drive qualified traffic and leads.
The pitch to vendors (via vendor.crozdesk.com / SoftwareSelect) is precise, intent-based demand generation rather than flat sponsorship. Use it if you want directory leads on a performance model where you pay for clicks or leads rather than a fixed placement fee, and you can attribute pipeline back to the source.
Skip it if you have no budget beyond the free listing, since the real lead volume comes from the paid campaigns. Honest caveat: Crozdesk does not publish PPC/PPL rates or minimums publicly - costs depend on category competitiveness, so get a written quote and set a spend cap before starting.
41.SourceForgeFreemium
Long-established open-source host now also a large B2B software comparison directory with PPC-driven leads. SourceForge began as an open-source project host and now also runs a large business software and services comparison directory reaching intent-driven software and IT buyers. Basic listings are free and every product page includes a complimentary directory entry.
The monetisation is a pay-per-click advertising model: upgraded listings can display richer marketing assets and capture lead information (for example when buyers download materials), but volume depends on your PPC bids. Public write-ups describe wide-ranging CPCs and monthly minimums that scale with category competitiveness, so budget is the real gating factor. Use it if you sell into competitive B2B categories and can commit a recurring monthly ad budget with proper lead tracking.
Skip it if you only want the free listing and expect leads without spend. Honest caveat: exact CPCs and minimum spend are not fixed public numbers - the third-party ranges circulating online are estimates, so confirm current pricing directly with SourceForge before budgeting.
43.CrunchbaseFreemium
Company and startup database of firmographics and funding, widely cited by investors and press. Crunchbase is a company and startup database covering firmographics, funding rounds, investors and key people, and it is heavily referenced by investors, sales teams and journalists. Registered users can create or edit a company profile for free, so claiming and maintaining your own listing costs nothing - useful as a canonical, citable source of your funding and company facts.
The revenue comes from the research side: Crunchbase Pro (around $49/month billed annually, or $99/month monthly, per their materials) unlocks broad company search, AI summaries and export rows, while Business tiers (roughly $199/month and up) add predictions and CRM integrations. Free accounts have capped profile views and no exports.
Use it to keep an accurate, authoritative profile that gets cited across the web and by AI tools. Skip paying if you only need to maintain your own entry. Honest caveat: listing is free, but the platform's product is paid data access - the pricing above is from published third-party summaries, so confirm current tiers.
44.F6SFree
Large startup community and application platform for accelerators, grants, competitions and software deals. F6S is a startup community and application platform where founders create a company profile and then browse and apply to accelerators, pitch competitions, grants and other support programs. Founded in 2005 and based in London, it also runs a well-known deals section where registered startups claim credits and discounts on business software (AWS, Google, Microsoft and many SaaS tools).
For founders the core experience is free: creating a profile, applying to programs and claiming deals costs nothing, and the profile can double as a citable, indexable company page. Use it if you are early-stage and want a single place to find and apply to programs, grab software credits, and keep a public startup profile.
Skip it if you are past the accelerator/grant stage and get no value from perks. Honest caveat: 'free for founders' is accurate, but F6S monetises elsewhere (program hosting, recruiting and related services), so read terms if you engage beyond a basic profile.
Resale & acquisition
List the business for sale, not the product for customers. Brokered or self-serve, with fees or commissions.
45.Acquire.comSuccess fee
The largest self-serve marketplace for buying and selling startups, formerly MicroAcquire. Acquire.com (formerly MicroAcquire) is a self-serve marketplace connecting startup sellers with a large pool of vetted buyers. Sellers pay a monthly listing subscription tiered by asking price - $25/month under $250k, $50/month for $250k-$1M, and $100/month above $1M (2026) - plus a closing fee due only if the business sells: 8% under $250k, 7% for $250k-$1M, and 6% above $1M (2026).
Buyers can browse free, or pay for Premium/Platinum membership (from $390, 2026) to unlock financials and larger deals. It suits SaaS and digital founders who want to run their own process with diligence, legal and closing tooling included, rather than hand it to a broker.
Skip it if you want a full white-glove advisor to manage the sale end to end, or if the monthly listing cost feels heavy while your business sits unsold. Note: it is not fee-free, a common misconception.
46.FlippaSuccess fee
A high-volume open marketplace for buying and selling almost any online business or digital asset. Flippa is one of the oldest and broadest online-business marketplaces, handling websites, content sites, ecommerce and Shopify/Amazon FBA stores, mobile apps, SaaS, newsletters, domains and more.
Its pitch is 'if it's online, you can sell it here.' Sellers pay a listing package starting around $29 (2026) plus a success fee that the site describes as starting from roughly 3-5% depending on package and deal size - the exact figure varies, so confirm current terms. It leans self-serve, with optional paid upgrades for reach and broker-assisted service on larger deals.
Flippa fits sellers who want maximum exposure across many asset types and are comfortable doing their own vetting and negotiation. It is less ideal if you want a curated, heavily screened buyer pool or hands-off representation - the open model means more listings but also more tyre-kickers and variable quality, so due diligence sits with you.
47.Empire FlippersSuccess fee
A curated, vetting-heavy brokerage for established online businesses with proven profit. Empire Flippers is a curated brokerage, not an open marketplace: businesses are vetted and verified before listing, which gives buyers more confidence and sellers a screened audience. There is no listing fee.
Commission is blended by sale price - a flat $10,000 on deals up to about $66,667, 15% up to $700k, 8% on the amount above $700k up to $5M, and 2.5% above $5M (2026). Businesses are typically valued at trailing-12-month net profit times a multiple in the 1.7x-5x+ range.
To be accepted you generally need around $24,000/year in net profit and at least 12 months of documented history; several categories (gambling, adult, payday, fake SEO, unsubstantiated health claims) are barred. It suits owners of established, profitable content, affiliate or ecommerce sites wanting a managed exit. Skip it if your project is pre-revenue or very early - it will not qualify.
48.FE InternationalSuccess fee
A white-glove M&A advisor for mid-market SaaS, ecommerce and content businesses. FE International is a full-service M&A advisor rather than a self-serve marketplace, positioning itself for mid-market SaaS, ecommerce and content businesses. Its model is success-aligned: no upfront fee, no retainer and no charge for the initial valuation, with a sliding commission generally cited in the 10-15% range and larger deals paying a lower percentage - confirm the exact rate for your situation.
Buyers may face a small transaction fee on close (reported around 2.5% capped near $1,000; verify current terms). The value here is hands-on representation - valuation, buyer sourcing, negotiation and deal management handled by an advisory team.
It suits founders who want a managed, confidential process and are selling a business substantial enough to warrant broker attention. Skip it if you want to run a fast, self-serve sale of a small side project, where a marketplace listing would be cheaper and quicker.
49.Tiny AcquisitionsFree
A low-friction marketplace built for selling tiny side projects and micro-startups. Tiny Acquisitions was built for the smallest end of the market: indie hackers and makers selling side projects and micro-startups, originally capped near $5,000 and later opened up toward $100,000. The model was low-friction - self-listing was free, with the team taking a commission only if you wanted them to manage the deal on your behalf, and it partnered with a diligence service to help buyers vet purchases.
Important honesty caveat: the original tinyacquisitions.com no longer resolves and the project appears to have moved or rebranded to Little Exits (littleexits.com), which runs a curated, roughly $9 one-time listing model with a weekly featured deal.
Treat the historical Tiny Acquisitions terms as unverified for today and confirm current fees on the live site. It fits makers wanting a cheap, no-broker way to flip a small project; skip it if you need a vetted buyer pool or a managed process for a larger business.
How much does it cost to list a SaaS product?
There is no single answer, and anyone who gives you one is guessing. The honest version: deal sites and most app marketplaces cost nothing upfront and take a revenue share only when you sell, so your downside is limited but the split varies and is often negotiated per deal.
Review directories are free to create a basic profile but monetize through paid leads, category placement, and intent data, so budgeting on "free" is a mistake. Launch platforms and most SEO directories are genuinely free or freemium. Acquisition marketplaces charge success fees or commissions when the business sells.
Three widely-repeated "facts" did not survive verification and are worth flagging: Product Hunt does not publish a reliable monthly-visits number, G2 and Capterra are not simply "free to list" once you want any real value from them, and Acquire.com is not fee-free. Treat every specific rev-share or fee figure as "verify current terms" before you build a plan around it.
Do SaaS directory listings still help SEO and AI search?
Yes, but the value is cumulative and quality-dependent, not a quick win. A listing on a reputable, real-traffic directory earns a backlink, a long-tail discovery path, and a citation surface that AI answer engines can pull from. G2, in particular, is among the most-cited domains in AI-generated answers, which is why review directories now matter for getting cited by ChatGPT and other engines, not just for human buyers. The same logic drives how you get into the lists AI recommends and, more broadly, how you rank in AI search. The trap is low-quality link-farm directories that add nothing and can even hurt you. Stick to the reputable, real-traffic names, skip the rest, and treat directories as one layer of a broader SaaS SEO strategy rather than a channel on their own. If you are building that broader programme, our foundational backlinks list and the deeper SaaS directories and review sites guide are the natural next reads.
Frequently asked questions
What is a SaaS marketplace?
A SaaS marketplace is any platform where software products are listed for buyers to discover, buy, or review, from lifetime-deal sites like AppSumo, to review directories like G2, to app marketplaces like the Shopify App Store. B2B SaaS marketplaces and software directories each serve a different stage of the buyer journey, which is why this guide splits them into six categories rather than treating them as one list.
What is the best marketplace to list a SaaS product?
There is no single best one, because they do different jobs. For a fast injection of cash, users, and reviews, AppSumo is the largest lifetime-deal platform. For qualified B2B leads and AI-search citations, G2 plus Capterra and TrustRadius are the strongest review directories. If your product integrates with a big platform, that platform's app marketplace (Shopify, HubSpot, Slack, Atlassian, Chrome) is usually the highest-ROI channel of all.
Is it free to list a SaaS on these marketplaces?
Sometimes. Launch platforms and most SaaS directories are free or freemium. Deal sites and many app marketplaces charge no upfront fee but take a revenue share on sales. Review directories offer a free basic profile but charge for leads, placement, and intent data, so do not budget on "free". Acquisition marketplaces charge success fees when the business sells.
What are the best AppSumo alternatives?
The main curated lifetime-deal alternatives to AppSumo are PitchGround, Dealify, SaaS Mantra, DealMirror, Prime Club, and RocketHub. They are smaller than AppSumo but often more curated and niche, which can mean a more engaged, less churn-prone buyer. Confirm each platform's current revenue-share terms directly before committing.
Do SaaS directory listings help with SEO?
They can, cumulatively. Listings on reputable, real-traffic directories provide backlinks, long-tail discovery, and citation surface area for AI answer engines. The value builds over time and depends heavily on the quality of the directory. Avoid low-quality link-farm directories, which add nothing and can carry risk.
Where can I sell my SaaS business?
Resale and acquisition marketplaces handle selling the company rather than the product. Acquire.com and Flippa are self-serve options for startup-to-lower-mid-market SaaS, while Empire Flippers and FE International are brokered for higher-value businesses. All charge fees or commissions, so read the current terms before listing.
The bottom line
Do not spray your product across all 49 at once. Pick the one or two categories that match your actual goal this quarter, work them properly, and add the compounding directories in the background. A lifetime deal plus a strong launch is a validation play. A review-directory presence is a demand-capture play. An app-marketplace integration is a distribution play. They are not substitutes for each other, and the founders who get the most out of this list are the ones who choose deliberately rather than collect listings. When you are ready to build the off-page and AI-citation layer that makes any of these listings rank and get cited, that is what we do at Saaslinks.
Buy vetted SaaS backlinks, simply.
Skip the outreach grind. Browse real-traffic sites, see every metric with its source, and track each link to indexed, with a 30-day guarantee.
Browse the marketplace
