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Free tools

Free SEO & link building tools

11 tools, all free and all usable without an account. They are the same ones we run on our own sites before we recommend anything to a client.

Domain Rating checkerBulkCheck the DR of any site, or run a bulk check on up to 500 domains and export the lot to CSV.Open tool
Backlink checkerCheck any website's or competitor's backlinks — Domain Rating, referring domains and link authority.Open tool
Niche edit finderNewDescribe your page and search thousands of indexed articles on vetted sites for the best place to insert your link.Open tool
Backlink gapUpload your backlinks, paste a competitor's referring domains, and see exactly which links you are missing.Open tool
Broken link checkerTests every outbound link on a page and reports the 404s and dead destinations with their status codes.Open tool
Dofollow / nofollow checkerEvery link on a page classified dofollow or nofollow, with rel=sponsored and rel=ugc flagged separately.Open tool
Domain age checkerThe exact registration date and age of any domain, or up to 20 at once, straight from registry records.Open tool
Schema markup checkerEvery JSON-LD type on a page including nested entities, plus warnings for recommended properties that are missing.Open tool
Guest-post price estimatorWhat a backlink is actually worth, from its real traffic, audience country and Domain Rating.Open tool
Backlinks needed calculatorHow many more referring domains you need before you can compete for a keyword.Open tool
Backlink ROI calculatorThe traffic and revenue a campaign could return at a given DR, link count and price — before you spend anything.Open tool

The tools tell you where you stand. We can tell you what to do about it.

Get a free, human-reviewed shortlist of the backlinks that would actually move your rankings.

Get my free backlink gap audit