SEO Conferences Europe 2027: 18 Dated Events and Their Language

SEO conferences Europe 2027, in short: 18 continental events had published 2027 dates by October 24, 2026. The main ones are Baltic SEO Summit (Mar 3-5), Friends of Search Amsterdam (Mar 11), SMX Munich (Apr 6-7), OMR Hamburg (May 3-5), CAMPIXX near Berlin (Jun 3-4) and SMX Advanced Europe Berlin (Sep 28-30).

About half of these events run mainly in a local language, and most "best SEO conferences" lists never say which half. We checked every date, price and language note on the organiser's own site on October 24, 2026, and we label anything that comes from a secondary source.

This page covers continental Europe only. For the UK and Ireland (BrightonSEO, WTSFest and the rest), see our UK and London SEO conference guide. For every region on one page, use the full worldwide directory of SEO conferences in 2027.

SEO conferences Europe 2027: which ones have confirmed dates?

These are the events you can put in a calendar today, in date order. "Talks in" is the main stage language. "(Stated)" means the organiser says so in writing; "(not stated)" means we judged it from the website, programme and speakers.

Event	City	2027 dates	Status	Ticket price	Talks in	Best for
Baltic SEO Summit	Kaunas, LT	Mar 3-5	Confirmed	€299 early bird incl. VAT (2027)	English (not stated)	Talks, workshops and masterminds on a budget
Friends of Search	Amsterdam, NL	Mar 11	Confirmed	€530-€590 excl. VAT + €15 fee, members from €410 (2027)	English (not stated)	SEO and paid search teams who want one strong day
OMT-Summit	Düsseldorf, DE	Mar 11-12	Confirmed (secondary source)	From €399 + VAT (secondary)	German (not stated)	German-speaking online marketers
SERP Conf. Sofia	Sofia, BG	Late March (Mar 24-25 or Mar 25)	Confirmed (secondary source)	From €199 (secondary)	English (not stated)	SEO and ecommerce teams in Southeast Europe
SMX Munich	Munich, DE	Apr 6-7 (workshops Apr 5)	Confirmed	€1,299-€2,699, 1 day from €799, excl. 19% VAT (2027)	About half English, half German (stated)	The biggest search-only crowd in the German market
Digital Strategy	Turin, IT	Apr 15-16	Confirmed	€79 + VAT offer (list €199) (2027)	Italian (not stated)	Italian marketers, capped at 250 people
Marketing Festival	Brno, CZ	Apr 20-21	Confirmed	Not on sale yet	Not stated	Single-track marketing festival with no sponsored talks
Tech SEO Summit	Hamburg, DE	Apr 22	Confirmed	€949 excl. VAT (2027)	English (not stated)	Experienced technical SEOs only
OMR Festival	Hamburg, DE	May 3-5	Confirmed	€539 early bird, then €649 (2027)	Mostly German, English interpreting (not stated)	Huge digital marketing festival with a search angle
International Search Summit	Barcelona, ES	May 13 (workshop May 12)	Confirmed	Not published	English (not stated)	International and multilingual SEO
SEO On Stage Prague	Prague, CZ	Jun 1-3	Confirmed, venue TBA	Not announced (sales open Nov 1, 2026)	English (not stated)	A single curated stage plus a river boat party
CAMPIXX	Berlin area, DE	Jun 3-4	Confirmed	€699 super early to €999 (2027)	German (not stated)	German SEO and GEO practitioners, festival style
SMX Paris	Paris, FR	Jun 8-9	Confirmed	€790-€1,400 for 2 days, 1 day from €650, + 20% VAT (2027)	French, plus international speakers (not stated)	The French search market
Digital Marketing Live	Rotterdam, NL	Jun 11	Confirmed	€195-€295 excl. VAT (2027)	Dutch (not stated)	Dutch marketers wanting a broad day with some SEO talks
Search Evolution Summit	Cluj-Napoca, RO	Sep 2027, day TBA	Confirmed month	2027 price not published	English, plus a Romanian panel (stated)	Low-cost entry point in Eastern Europe, going by 2026 prices
GEO KNOW HOW	Berlin, DE	Sep 28	Confirmed	€399-€499 + VAT, agencies €899 + VAT (2027)	German (stated)	German teams building an AI search programme
SMX Advanced Europe	Berlin, DE	Sep 28-30	Confirmed	€995-€2,495 excl. 19% VAT (2027)	English only (stated)	Senior SEO and PPC people who want no beginner tracks
Masters of Search	Berlin, DE	Oct 12	Confirmed	€399 early bird, €499 regular, €999 VIP (2027, VAT basis not stated)	English (stated)	In-house AI search teams, capped at 200 people

OMT-Summit and SERP Conf. Sofia blocked our checks, so their dates come from CAMPIXX's event calendar (OMT-Summit, SERP Conf.) and ALLMO's GEO calendar. Both list OMT-Summit on Mar 11-12. For SERP Conf. Sofia, ALLMO says Mar 24-25 and CAMPIXX says Mar 25, so confirm before booking.

Prices marked "2027" are live 2027 prices. CAMPIXX doesn't say whether its prices include VAT, so we quote them as shown.

Which European SEO conferences haven't announced 2027 dates yet?

These are recurring events that ran in 2026 and are likely to come back, but the organisers haven't dated 2027. Don't book travel around them yet. The dates shown are the most recent edition, listed in calendar order.

Event	City	Last edition	Status	Last published price	Talks in	Best for
SearchDay	Aarhus, DK	Apr 14, 2026	2027 not announced	Not published for 2027	Not stated	Nordic SEO and paid search
SEO Vibes on Tour Budapest	Budapest, HU	May 14, 2026	2027 not announced	Not published for 2027	Not stated	A half-day programme that ends in networking
semKRK	Kraków, PL	Jun 3, 2026	2027 not announced	599 zł net, conference only (2026)	Polish (not stated)	Polish SEM barcamp
RIMC	Reykjavik, IS	Sep 17, 2026	2027 not announced	ISK 29,900-39,000 (2026)	Icelandic, with some international speakers (not stated)	A broad marketing afternoon in Iceland
Belgrade SEO Conference	Belgrade, RS	Sep 18, 2026	2027 not announced	Not published for 2027	English (stated)	Balkan SEOs wanting an international line-up
SEOktoberfest	Tyrol, AT	Sep 20-25, 2026	2027 not announced	€5,500-€8,500 incl. 4 nights (2026)	English (not stated)	Invite-only, 30 attendees with 25 experts
SEO Restart	Prague, CZ	Sep 24, 2026	2027 not announced	Not published for 2027	Czech (not stated)	The Czech SEO scene
Search Central Live Deep Dive Europe	Barcelona, ES (2026)	Sep 30-Oct 2, 2026	2027 not announced	Free, by application	English (not stated)	Hearing Google's Search team directly
SEO & GEO Summit	Disneyland Paris, FR	Oct 15-16, 2026	2027 not announced	€250 for 1 day, €500 for 2 days, excl. VAT (2026)	French (not stated)	French SEOs moving into GEO
I Love Marketing & Technology	Poznań, PL	Oct 28-29, 2026	2027 not announced	From 897 PLN (2026)	Polish (not stated)	A large Polish marketing festival with some SEO sessions
Emerce eDay	Amsterdam, NL	Nov 5, 2026	2027 not announced	Not published for 2027	Not stated	Dutch digital leaders
SEO-Day	Cologne, DE	Nov 19, 2026	2027 not announced	€149 stream to €1,699 VIP for two, incl. VAT (2026)	German (not stated)	German SEOs, inside a football stadium
SEOkomm	Salzburg, AT	Nov 27, 2026	2027 not announced	Not published for 2027	German (not stated)	Austrian and German SEOs
semWAW	Warsaw, PL	Nov 27, 2026	2027 not announced	Not published for 2027	Polish (not stated)	Polish SEM barcamp at Google's Warsaw campus
Search Tech	Bologna, IT	Dec 3-4, 2026	2027 not announced	€229-€549 + VAT (2026)	Italian (not stated)	Italy's long-running SEO community event

SEO On Stage also takes interest sign-ups for an Athens edition in October 2027 and a Balkan SEO Summit, neither of them dated yet.

We left a few events out because we couldn't confirm them. Nordic SEO Summit (Helsinki) and Digital Olympus (Amsterdam) still show their 2025 editions, with no 2026 or 2027 date. The official sites for SEOnthebeach, SEO Camp'us, Festiwal SEO and Digital Marketing Forum (Bucharest) wouldn't load for us or blocked our check. If you see any of these on another list with a 2027 date, check it with the organiser first.

Which SEO conferences in Europe run in English?

This matters most if you're flying in. A German-language session can be excellent and still be useless to you.

English, as stated by the organiser: SMX Advanced Europe in Berlin says plainly in its FAQ that all sessions, Deep Dives and roundtables are in English. Masters of Search (Berlin, Oct 12) describes itself as one day on AI search "in English". Belgrade SEO Conference states English as its official language. Search Evolution Summit runs its main talks and workshops in English, with the local specialist panels in Romanian.

English in practice: Baltic SEO Summit, Friends of Search, Tech SEO Summit and International Search Summit run English-language sites with mostly international speakers. SERP Conf., SEO On Stage and SEOktoberfest also present themselves in English. None of them states the language of the talks, so check the agenda once it's out.

Mixed: SMX Munich says that around half its sessions are in English. OMR Festival doesn't state a stage language. Its interpreting partner LiveVoice has written that international visitors can listen to the talks in English through simultaneous interpretation on their own phone, which suggests much of the stage programme is German.

Local language: GEO KNOW HOW calls itself a German-language conference. The others in this group don't say so in writing, but their sites and programmes are in the local language: CAMPIXX, OMT-Summit, SEO-Day and SEOkomm (German), SMX Paris and SEO & GEO Summit (French), Digital Strategy and Search Tech (Italian), Digital Marketing Live (Dutch), SEO Restart (Czech), semKRK and semWAW (Polish). If you work in one of those markets, they are often the best value.

How do the European SEO conferences compare by country?

Germany and Austria: the densest SEO conference market

If you want an SEO conference in Germany, there are eight dated events for 2027, more than any other country. SMX Munich is the established one: the organiser reports more than 70 speakers and over 1,000 participants. For SMX Munich 2027, early-bird two-day tickets start at €1,299 until December 4, 2026.

SMX Advanced Europe is the newer, more senior sibling. It runs Sep 28-30 in Berlin, with a special-price ticket until October 30, 2026. The 2027 venue isn't named yet; 2026 was at the Meliá Hotel.

Tech SEO Summit in Hamburg is small on purpose. It has six talks of 45 minutes each, no recordings, and the organiser warns that the talks could be exhausting if you don't already know technical SEO well.

For CAMPIXX 2027, the venue is the Van der Valk Hotel in Blankenfelde-Mahlow, just south of Berlin and close to BER airport. The organiser promises five tracks and 50+ sessions. Don't count on an English track: the site and programme are German only, and the old English CAMPIXX page now redirects to the German one.

OMR Festival is a different animal: a three-day digital festival at Hamburg Messe, where SEO is one theme among many. The organiser says the 2026 edition drew 70,000 attendees.

Berlin also has two AI search conferences in the autumn: GEO KNOW HOW on September 28 (German-language, run by the agency Claneo) and Masters of Search on October 12 (English, capped at 200 people).

Austria adds SEOkomm in Salzburg each November and the invite-only SEOktoberfest in Tyrol. SEOktoberfest costs €5,500 or more, including accommodation, and the 2026 edition sold out.

Netherlands, Belgium and Spain

For an SEO conference in Amsterdam, Friends of Search on March 11 is the one to plan around. It's the 14th edition, it's held at the Kromhouthal in Amsterdam North, and it covers SEO and paid search together. The organisers skipped a Belgian edition in 2026, and none is listed for 2027.

Rotterdam has Digital Marketing Live on June 11, a broad marketing day with a Dutch-language site and programme. In Spain, the International Search Summit at the World Trade Center Barcelona is the best fit for anyone managing sites in several languages.

France and Italy

SMX Paris returns on June 8-9 for its 16th edition at Espace Saint Martin. The two-day pass starts at €790 plus VAT. The SEO & GEO Summit at Disneyland Paris bills itself as France's biggest SEO and GEO event, and its 2026 programme leaned heavily on AI search. If that's your main interest, our AEO and GEO conference guide covers the dedicated events.

Italy's two are very different. Digital Strategy in Turin is cheap and capped at 250 people. Search Tech in Bologna is the long-running SEO community event, and its 2026 edition is in December.

Central, Eastern and Northern Europe

In my view, this is where the value is. Baltic SEO Summit gives you three days in Kaunas for a €299 early-bird ticket, with speakers such as Kevin Indig and Mark Williams-Cook. SERP Conf. runs editions in Sofia, Rome and Vienna. Search Evolution Summit in Cluj-Napoca calls itself the first SEO conference from Transylvania.

Prague gets two events: SEO On Stage (June 1-3) and, going by 2026, the Czech-language SEO Restart in September. Poland's scene is big but almost entirely Polish-language. In the Nordics, SearchDay in Aarhus (formerly SEOday) is the only search-specific event we could confirm with a 2026 edition.

When should you plan each trip? A quarter-by-quarter view

Q1 (Jan-Mar): Baltic SEO Summit, Friends of Search, OMT-Summit and SERP Conf. Sofia. March is crowded, so pick one.

Q2 (Apr-Jun): The peak. SMX Munich, Digital Strategy, Marketing Festival, Tech SEO Summit, OMR, International Search Summit, SEO On Stage Prague, CAMPIXX, SMX Paris and Digital Marketing Live all fall between April 5 and June 11.

Q3 (Jul-Sep): Quiet until September, then Search Evolution Summit, GEO KNOW HOW and SMX Advanced Europe. GEO KNOW HOW and SMX Advanced Europe are both in Berlin and clash on September 28.

Q4 (Oct-Dec): Only Masters of Search (Berlin, Oct 12) is dated so far. Going by 2026, expect SEO & GEO Summit, SEO-Day, SEOkomm, semWAW and Search Tech.

How do you pick the best SEO conferences in Europe for 2027?

In my experience, the right question isn't "which is best" but "which room has the people I need to meet".

1. Filter by language first. If you only speak English, about half the list drops out straight away. Start with SMX Advanced Europe, Masters of Search, Friends of Search, Baltic SEO Summit, Tech SEO Summit or International Search Summit.
2. Filter by level. Tech SEO Summit and SMX Advanced Europe both say they're for experienced people. CAMPIXX, SMX Munich and OMR mix every level.
3. Price the whole trip, not the ticket. A €299 Baltic ticket and a €1,299 SMX Munich ticket look far apart until you add flights and two or three hotel nights. Most German, French and Dutch prices above also exclude VAT.
4. Book early-bird deadlines, not event dates. Several 2027 discounts end within weeks: SMX Advanced Europe's special price on October 30, Friends of Search's early bird on November 2 and SMX Munich's on December 4, 2026.

How do you get real value from a European SEO conference?

The talks get recapped online. Who you met doesn't.

In my experience, the people worth meeting at an SEO conference are site owners, editors, agency founders and in-house SEOs at brands you'd like to be mentioned by. A conversation in a hallway in Amsterdam is a much warmer start than a cold email. That's where digital PR for SaaS and editorial link building for SaaS start. Don't pitch on the day; follow up within a week with something useful.

What helps:

• Message two or three speakers or attendees on LinkedIn before the event and ask for 15 minutes. In my experience, busy people say yes more often before the event than during it.
• Small events like Tech SEO Summit and Digital Strategy give you far more time per person than OMR.
• Apply to speak. Friends of Search, SMX Munich, Tech SEO Summit, Digital Strategy and International Search Summit all link to a speaker application on their sites. In my experience, a talk is the cheapest way in and makes people come to you, but check each event's speaker terms.
• If you want to learn how AI search picks its sources, go to the GEO-specific sessions and ask what speakers are actually measuring.

Are there free or cheap SEO conferences in Europe?

Yes. Google's Search Central Live Deep Dive is free (you apply for a place), but no 2027 European date is set. SEO-Day sells a €149 livestream ticket, Digital Strategy in Turin is €79 plus VAT on its current offer, and Baltic SEO Summit's €299 early bird includes VAT.

If you can't travel at all, our guide to free and virtual SEO conferences lists the online events. If you're comparing Europe with North America, see the SEO conferences in the USA for 2027.

Keep reading

Start with the early-bird deadlines in October and November, then book travel. To compare Europe with every other region in one table, go back to the complete 2027 SEO conference directory. For London and Brighton, see the UK SEO conference guide, and for AI-search events, see the AEO and GEO conferences list.