SEO Conferences UK 2027: brightonSEO, London and Every Date So Far

SEO conferences UK 2027 so far: seven events have confirmed dates. They are WTSFest London (Mar 19), Re:commerce London (Mar 25), brightonSEO (Apr 15-16 and Oct 14-15), the Digital PR Summit in Manchester (May 13), Ahrefs Evolve London (May 26-27), The Masterminders in Manchester (Jun 23-25) and the UK SEO Summit in Peterborough (Oct 6).

I checked every date and price on the organiser's own site on 24 October 2026; unpublished details are marked as such. This page covers the UK, Ireland and London's meetups. For the rest of the world, the full worldwide directory of 2027 SEO conferences covers about 100 events.

SEO conferences UK 2027: which events have confirmed dates?

Here is the 2027 calendar so far in date order, then the regulars that haven't announced yet. Prices are the organiser's published 2027 prices unless the row says otherwise.

Event	City	2027 dates	Status	Ticket price	Best for
WTSFest London	London (Barbican Centre)	Mar 19	Confirmed	£599 +VAT standard (to Feb 19, 2027); £799 +VAT Final Call	Technical and strategic SEO, a welcoming crowd
Re:commerce	London (Ham Yard Hotel)	Mar 25	Confirmed	Not published; free VIP places for senior ecommerce marketers (by application)	Ecommerce SEO and growth leads
brightonSEO UK April	Brighton (Brighton Centre)	Apr 15-16 (training Apr 14)	Confirmed	£330-£800 +VAT early bird (prices rise Dec 3, 2026); £640-£1,275 +VAT full price	Everyone in search, first-timers especially
Digital PR Summit	Manchester (O2 Victoria Warehouse)	May 13	Confirmed	Not published	Digital PR and link earning
Ahrefs Evolve London	London (Town Hall by Bottaccio, King's Cross)	May 26-27	Confirmed	£599-£1,199 on the Accelevents ticket page (VAT not stated)	SEO and AEO practitioners who want workshops
The Masterminders	Manchester (IHG Deansgate Hotel)	Jun 23-25	Confirmed	£295 conference, £495 VIP, £645 Mastermind (2027; VAT not stated)	Agency owners and SEO business builders
UK SEO Summit	Peterborough (Brightfield Business Hub)	Oct 6	Confirmed	Not published (in-person and virtual passes)	Generalist SEO talks
brightonSEO UK October	Brighton (Brighton Centre)	Oct 14-15	Dates from the homepage calendar link; no event page yet	Not on sale yet	Same as April, runs with MeasureFest
MozCon London	London	Not announced	Expected	2027 not announced (2026 edition is on Nov 13, 2026)	Single-track, curated talks
Spotlight by Semrush	Not announced	Not announced	Expected (2027 waitlist open)	Not published	Senior marketers, brand visibility in AI search
Turing Fest	Edinburgh (2027 venue not announced)	Not announced	Expected ("coming soon")	Not published	Founders and growth teams, light on SEO
3XE AI	Dublin (The Alex Hotel)	Next edition Dec 3, 2026; 2027 not announced	Expected	€195-€245 +VAT, virtual €149 +VAT (Dec 2026 edition)	AI for marketers in Ireland

London has the most dated events, but Brighton and Manchester together carry more of the calendar. Seven of the twelve rows still have no 2027 price, because many organisers haven't opened sales yet. For the wider European calendar, including SMX Munich, Friends of Search in Amsterdam and the Hamburg events, see the Europe SEO conference guide for 2027.

When is brightonSEO 2027, and how do the tickets work?

The April edition is on 15-16 April 2027 at the Brighton Centre, with optional training workshops on 14 April. The event page says 4,500+ marketers from 70+ countries, across five stages.

The October edition is on 14-15 October 2027, according to the official brightonSEO homepage calendar link. Its "brightonSEO UK October 2027" card links to a calendar entry for those dates at the Brighton Centre, alongside MeasureFest. There is no event page or ticket sale yet.

brightonSEO April 2027 ticket tiers

These are the published prices on the April 2027 registration page, all plus VAT. The early bird prices apply until prices rise on 3 December 2026.

Ticket	Early bird	Full price	What it adds
Full Conference + Perks	£330	£640	Both days, merch, talk recordings, Hero Conf access
Full Conference + VIP Perks	£520	£930	Adds VIP reception, priority seating, VIP lounge
Training + Full Conference + Perks	£540	£1,050	Adds a training workshop on 14 April (lunch that day)
Training + Full Conference + VIP Perks	£800	£1,275	Everything above
Next Gen (under-21 marketing students)	50% off	50% off	Request a link with proof of university ID

Every April ticket also covers both days of Hero Conf, the PPC conference that runs alongside it. Booking more than 4 or more than 10 tickets triggers an automatic group discount.

How the free brightonSEO tickets work

The official FAQ explains the free tickets: sponsorship, plus choices like not providing lunch, lets them give away "a significant proportion" of tickets. The free ticket is called the Day Conference ticket, sometimes called a ballot ticket.

They moved to a ballot because free tickets kept crashing ticketing sites. For October 2026 the page offered "Free single day tickets for 8 OR 9 October 2026", and when I checked it read "Closed. All free tickets have been allocated."

The April 2027 page lists no free ballot yet, and the organiser hasn't said whether one will open. If a free day is what you want, join the mailing list linked from the brightonSEO FAQ page.

Speaking at brightonSEO

The other free way in is a stage slot. brightonSEO takes talk pitches through an online pitch form. Their guidance says they start shaping the line-up about six months out, confirm speakers about five months ahead, and invite in waves, so a late invitation is possible. They also say they get thousands of pitches a year and can't give individual feedback.

Right now the form only lists April 2027 (Brighton) and September 2027 (San Diego). Going by their six-month timeline, I'd expect October 2027 pitching to open around spring 2027, but that is my inference, not a published date.

Practical brightonSEO tips (my opinion)

• Book the hotel before the ticket. Thousands of attendees arrive on the same days. The FAQ links a HotelMap partnership with attendee rates.
• Bring food money. Lunch is not provided on conference days (only on training days), though tea and coffee are free.
• Leave the big bag at the hotel. Bags larger than A4 aren't allowed in the UK venue, and there's no bag cloakroom.
• The video bundle is a real option. UK talks are filmed and sold as an on-demand bundle (the October 2026 bundle is listed at £150 +VAT, down from £300). One ticket plus the recordings for the team is a sensible split.

What SEO conferences are on in London in 2027?

On Google UK (24 October 2026), the top result for "seo events london" was seo-london.org. That site belongs to Sponsors for Educational Opportunity, which calls itself "an education and training charity" (charity number 1097832), not a search marketing group. Here are the actual search conferences in London.

WTSFest London 2027 is on Friday 19 March 2027 at the Barbican Centre, 9:00-17:00 followed by networking drinks. The ticket page lists 15 speakers and "600+ new people".

On the official Tito ticket shop, the Standard ticket is £599 +VAT until 19 February 2027 (£549 each for two, £499 each for three or more). A Final Call ticket at £799 +VAT is listed from 1 January 2027. Scholarship tickets are available by application.

Re:commerce 2027 is on Thursday 25 March 2027 at Ham Yard Hotel on the edge of Soho, run by the agency Re:signal. Lily Ray gives the opening keynote. Prices aren't published, though super early bird pricing ends 30 November 2026. Senior ecommerce marketers get priority and can apply for a free VIP ticket.

Ahrefs Evolve London is new: Ahrefs' event, run so far in Singapore and the US, comes to the UK for the first time on 26-27 May 2027 at Town Hall by Bottaccio in King's Cross. The ticket page lists £599-£1,199 in tiers that rise as they sell out.

MozCon London is on 13 November 2026 at Convene 22 Bishopsgate, part of Moz's 2026 roadshow, and still bookable. Nothing for 2027 is out. Spotlight by Semrush was in London in October 2026; its 2027 waitlist has no city or date.

London also has two AI search events with no 2027 dates yet: Zero Click London ran on 22 October 2026, and GEO Elite is on 12 November 2026 (tickets from £215). More in the guide to AEO and GEO conferences in 2027.

Which UK SEO conferences run outside London and Brighton?

Manchester is the second hub. The Masterminders runs 23-25 June 2027 at IHG Deansgate Hotel, and its ticket options are aimed at people running SEO businesses. There's a £295 conference day (25 June), a £495 VIP ticket that adds a workshop day, and a £645 Mastermind ticket for small-group sessions on day one (60 places, approval required).

The organiser reports sold-out events in 2025 (150 attendees) and 2026 (250). An early bird countdown ends 20 January 2027.

The Digital PR Summit, run by the agency Digitaloft, is on 13 May 2027 at O2 Victoria Warehouse in Manchester. No ticket price yet. If your job involves earning links through PR, it's the most focused event on the UK calendar in my view. It pairs well with our guide to digital PR for SaaS.

The UK SEO Summit lists 6 October 2027 at Brightfield Business Hub in Peterborough, with in-person and virtual passes. The site says it is organised by Skyrocket Marketers Agency, and its menu lists sister events in the US, Asia and Cyprus. No ticket price is published yet.

Turing Fest in Edinburgh says its 2027 edition is "coming soon"; it's a founder and growth event, so I'd only go if you sell to startups. In Dublin, 3XE AI is next on 3 December 2026 at The Alex Hotel, with 2027 not dated.

What are the best SEO meetups in London (and the rest of the UK)?

Meetups are cheap evenings where you keep meeting the same people, and for networking that turns into work I'd rank a good one above most paid conferences. These are the ones I could verify as active in 2026.

Meetup	Where	Most recent or next event (verified)	Cost
Search 'n Stuff x SEOFOMO London Holiday SEO Meetup	London (Trapeze Bar, Old Street)	Nov 24, 2026	£15 + booking fee, food and drinks included
Sip & Search	London, plus brightonSEO fringe events	London: Mar 26 and Jul 1, 2026; Brighton fringe Oct 8, 2026	Jul 2026 London: £10-£20; Oct 2026 Brighton fringe: free
Search London	London	15th birthday event, Feb 24, 2026	Not stated on the group page
TechSEO North	Leeds (moves between northern cities)	Nov 19, 2026	Free
SearchNorwich	Norwich	SearchNorwichXL ran Sep 24, 2026; "see you again in 2027"	Not stated on the homepage

Search 'n Stuff has the fullest London calendar I found: its events calendar lists the 24 November meetup and a 9 December dinner, and a new evening, "Search Cabaret", is planned for London in 2027. Its full London conference (Emirates Stadium, June 2026) has no 2027 date.

Sip & Search, hosted by Chima Mmeje, runs London evenings and brightonSEO fringe events with fireside chats on AI search. Search London, organised by Jo Turnbull and two co-organisers, lists 87 past events on Meetup and celebrated its 15th birthday in February 2026.

Older lists still recommend Blue Array's LondonSEO Meetup. Blue Array's events page, as Google currently indexes it (the site blocked our checker), describes it in the past tense ("was a regular SEO meetup"), so I've left it out.

How do you pick a UK SEO conference and keep the cost down?

My view, as someone who works in link building: pick the event by who will be in the room, not by the speaker list. Talks end up on video; conversations don't.

Match the event to the job.

• First UK event, or a mixed-level team: brightonSEO, the biggest room with the widest spread of topics.
• Technical and strategic SEO with a smaller, friendlier crowd: WTSFest.
• Ecommerce: Re:commerce.
• Link earning and PR: the Digital PR Summit.
• You run an SEO business: The Masterminders.

Budget the whole trip, not the ticket. A brightonSEO early bird ticket is £330 +VAT, but my rule of thumb is that travel and two or three hotel nights in conference week can cost as much again. Visitors from outside the UK should check whether they need a UK Electronic Travel Authorisation; brightonSEO's FAQ says it refunds tickets if a visa is refused.

Use the cheaper and free ways in. The options I verified on organiser pages are brightonSEO's free ballot day tickets (when released) and 50% under-21 student discount, WTSFest scholarships, Re:commerce's free VIP places for senior ecommerce marketers, and group discounts at brightonSEO and WTSFest. Speaking, in my view, is the best deal of all. If you can't travel, see the free and virtual SEO conferences for 2027; the UK SEO Summit also sells virtual passes.

Plan meetings before you arrive. In my experience the value is in the handful of conversations you set up in advance. Message people two weeks out with a coffee slot, and use the fringe events for the rest. For link builders, that's where you meet editors who ignore cold email. Have a clear ask ready, the same way you would in a digital PR brief.

Treat speaking as a long game. Give your first talks at meetups like Search London or TechSEO North. The brightonSEO pitch form asks for videos or slides of past talks, and a meetup talk covers that.

What does the 2027 UK SEO calendar look like quarter by quarter?

Q1 (January to March). Search 'n Stuff's new Search Cabaret evening is planned for London in February 2027 (no exact date yet). Then two London days a week apart: WTSFest on 19 March and Re:commerce on 25 March. Book April Brighton hotels in this window too.

Q2 (April to June). The busiest quarter: brightonSEO on 15-16 April, the Digital PR Summit on 13 May, Ahrefs Evolve London on 26-27 May and The Masterminders on 23-25 June. Sip & Search ran fringe evenings in brightonSEO week in 2025 and 2026, so watch for more.

Q3 (July to September). Nothing confirmed in the UK yet. brightonSEO San Diego is on 9-10 September 2027 (see the USA SEO conferences guide).

Q4 (October to December). The UK SEO Summit on 6 October and brightonSEO October on 14-15 October. After that, watch the regulars that hold November 2026 editions but haven't dated 2027 yet: GEO Elite (12 November 2026), MozCon London (13 November 2026) and TechSEO North (19 November 2026). 3XE's 2026 edition in Dublin is on 3 December.

Keep reading

For every other region, go back to the SEO conferences 2027 directory, or jump to European SEO conferences, US SEO conferences, AEO and GEO conferences or the free and virtual events. If you're heading to an event to find link partners, read up on HARO alternatives for link building first.